“上商发现”是上海商学院市场营销系创新创业实践教学团队与《上海商业》杂志社合作开发的一个专题文章栏目,主要刊登该团队成员以及指导学生通过调查所获得的“市场发现”。上海商学院市场营销系致力于培养具有“工作热情”和“实战能力”的应用型营销专业人才,诚邀企业进入校园,合作开发了“发现杯”营销策划大赛和“上商发现”专题栏目,通过策划大赛的实战演练,让学生了解企业,使企业尽早触达未来最有发展潜力的新生代消费者;通过调查研究,发现市场问题与机遇,为 “Shang Shang Discovery ” is a feature article column developed by the Shanghai Business School Marketing Department Innovation and Entrepreneurship Practice Teaching Team in collaboration with Shanghai Commercial magazine. It mainly publishes members of the team and guides the students to obtain the “Market” Find“. Shanghai Business School Marketing Department is committed to cultivating application-oriented marketing professionals who have ”passion for work“ and ”actual combat capabilities“ and invite enterprises to enter the campus to jointly develop the ”Discover Cup" marketing plan competition and Through the investigation and study, we found out the market problems and opportunities for the students to understand the enterprises so that the enterprises can reach the new-generation consumers with the most potential for development in the future.