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2.2.2 有选择的专门化营销策划者釆用此法选择若干个细分市场,其中每个细分市场都具有吸引力,并且符合企业的经营目标和资源状况。但在各细分市场之间很少或者根本没有联系,然而在每个细分市场上企业都可能获利。这种多细分市场覆盖优于单细分市场覆盖,可以分散企业的经营风险,即使某个细分市场失去吸引力,企业仍可在其他细分市场上获利。 2.2.3 产品专门化企业用此法集中生产一种产品,并向各类顾客销售这种产品。例如,显微镜生产商向大学实验室、政府实验室和工商企业实验室销售显微镜。
2.2.2 Selected specialized marketing planners use this method to select a number of market segments, each of which is attractive and in line with the business objectives and resources of the business. However, there is little or no connection between market segments, however, businesses may profit in each market segment. This multi-market coverage is superior to single-market coverage, can spread the business risks of enterprises, even if a segment of the market lost its appeal, companies can still profit in other market segments. 2.2.3 Products Specialized companies use this method to focus on the production of a product and sell the product to a wide range of customers. For example, microscope manufacturers sell microscopes to university labs, government labs, and business labs.