非物质文化遗产旅游产业是当前文化软实力提升的独特柔性路径。基于非物质文化遗产旅游与文化软实力的创新力之间关系分析,针对性地提出非物质文化遗产旅游创意产业的发展对策,即以创意元素构筑非物质文化遗产旅游创意产品的表现符号,以产业链拓展非物质文化遗产旅游创意产业发展空间,促进文化创新力,进而提升我国文化软实力。 Intangible Cultural Heritage Tourism is a unique and flexible path to enhance the current cultural soft power. Based on the analysis of the relationship between the intangible cultural heritage tourism and the innovation power of cultural soft power, this paper proposes the development countermeasures of the non-material cultural heritage tourism creative industries, which is to construct the symbol of the creative products of the intangible cultural heritage tourism creative products with creative elements. The industrial chain will expand the space for the development of tourism creative industries for the intangible cultural heritage, promote the creative power of culture and further enhance the cultural soft power of our country.