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重庆,我国第4个直辖市,长江上游的经济文化重镇,被称为西部大开发背景下的标志性城市,担负着拉动整个西部经济圈的重任;《财富》杂志曾将重庆列为北京、上海、深圳之后的中国第4大投资热点地区,这里也是我国文化体制改革的试点城市之一。重庆报人说,2005年的重庆报业市场会有革命性的变化——于重庆日报报业集团而言,借文化体制改革之风,行集团体制改革之实,渐进的探索取得阶段性成果;于集团外的报纸而言,新的竞争参与者搅动市场,改变市场规则,并期望最终改变市场格局。我们聚焦重庆报业市场,了解变化,见证变化,也剖析变化。
Chongqing, the fourth municipality directly under the Central Government and the economic and cultural center of the upper reaches of the Yangtze River, is known as the landmark city in the context of the western development and is responsible for driving the entire western economic circle. Fortune once listed Chongqing as Beijing and Shanghai , China’s fourth largest investment hot spot after Shenzhen, and here is also one of the pilot cities for the reform of China’s cultural system. Chongqing Press said that there will be a revolutionary change in the newspaper market in Chongqing in 2005 - in the case of Chongqing Daily Newspaper Group, borrowing the wind of the reform of the cultural system and implementing the reform of the group system, the gradual exploration has achieved the initial results For the newspapers outside the Group, the new competition participants stirred up the market, changed the market rules and looked forward to eventually changing the market pattern. We focus on the newspaper market in Chongqing, understand changes, witness changes, but also analyze changes.