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企业在发展过程中往往会面对各式各样的竞争对手,也会面对社会上一双双虎视眈眈的眼睛,企业的发展可以说是夹缝中求生存,从风险中抓机遇。因此,企业的发展往往并不是一帆风顺的,如今,企业危机的新闻事件频繁被报道,不同企业对于危机的处理也褒贬不一,正确的对企业危机进行处理,挽救人们心中的企业形象这就是企业危机公关的主要任务。企业危机公关多与媒体交流,在企业危机出现时及时控制信息,降低媒体对公司负面新闻传播,同时也要利用媒体引导舆论走向,树立企业良好形象,让企业与公众之间更加融洽。本文通过对当前企业危机公关现状以及缺点进行分析,研究企业在出现危机时危机公关应该给出的对策。
Enterprises in the development process often face a wide range of competitors, will face the eyes of double-glance in society, the development of enterprises can be said to survive in the cracks, grasp the opportunities from the risk. Therefore, the development of enterprises is often not always smooth, and nowadays, corporate crisis has been frequently reported on news events, different companies deal with the crisis also mixed, the correct corporate crisis management, to save people’s hearts corporate image This is the business The main task of crisis public relations. Corporate crisis public relations and more media exchanges, timely control of information in the enterprise crisis, reduce media negative corporate news, but also use the media to guide the media to establish a good corporate image, so that enterprises and the public more harmonious. This article analyzes the status quo and shortcomings of current corporate crisis public relations, and studies the countermeasures that enterprises should give in crisis public relations in case of crisis.