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为了更深入地开展两岸媒体的交流与探讨,让台湾的媒体、广告界和企业界更直接全面地对内地电视媒体及其广告经营有所了解,树立中央电视台的权威与专业形象,2005年9月5日—9月12日,由中央电视台广告部副主任何海明率团,以及央视节目部门和来自学术界、企业界的代表一行16人,走进台湾开展了为期一周的系列沟通与推广活动,这场海峡两岸的交流与沟通,成为央视广告部举办推广活动
In order to carry out more in-depth exchanges and discussions on media between the two sides of the strait, let the media, advertising circles and enterprises in Taiwan understand more directly and comprehensively the television media in the Mainland and their advertising business and establish the authority and professional image of CCTV. From January 5 to September 12, a delegation of 16 people from CCTV program department and representatives from academia and business circles led by He Haiming, deputy director of CCTV’s advertising department went to Taiwan for a week-long series of communication and promotion activities This exchange and communication between the two sides of the Strait has become a promotional activity organized by the CCTV Advertising Department