“直销模式”实质上就是通过简化、消灭中间商,来降低产品的流通成本并满足顾客利益最大化需求。在非直销模式中,有两支销售队伍,即制造商到经销商,再由经销商到顾客。在国内,直销是这样定义的:制造商在向公众进行一定诉求的基础上,直接与目标客户沟通,以达到实践消费的营销活动。直销有3方面的要素:公众消费意识的支持:一对一关系的建立与形成:现场展示与焦点促销。由于直销直接面对客户,减少了仓储面积并杜绝了呆帐,没有经销商和相 In essence, the “direct sales model” is to reduce the circulation costs of products and meet the needs of customers by simplifying and eliminating intermediaries. In the non-direct sales model, there are two sales force, that is, the manufacturer to the dealer, then the dealer to the customer. In China, direct marketing is defined as follows: Manufacturers in the public to make a certain appeal, based on the direct communication with target customers in order to achieve the practice of consumer marketing activities. Direct marketing has three elements: the public sense of consumer support: the establishment and formation of one-to-one relationship: on-site display and focus of promotions. Because direct sales directly to customers, reducing the storage area and eliminate bad debts, there is no dealer and phase