影视频道是省级电视台普遍设置的地面专业化频道,也是争抢收视市场份额、实现广告创收的主力频道。伴随媒体竞争的愈演愈烈、媒体生存环境的变化,各地影视频道面临着日益沉重的生存压力。一、影视频道多元竞争的格局影视频道面临的竞争,主要来自3个方面:1.央视、省级卫视对资源的垄断目前,电视剧仍是大众收看电视的主要节目类型之一,为争取收视份 Television channels are generally set on the provincial television terrestrial professional channels, but also compete for ratings market share, advertising revenue main channel. With the intensified media competition and changes in the media environment, film and television channels across the country are under increasing pressure to survive. First, the film and television channel diversified competition pattern Film and television channel competition, mainly from three aspects: 1. CCTV, provincial satellite TV monopoly resources At present, the TV series is still one of the major types of television programs for the general public, for the sake of ratings