进入3G时代以来,各大电信运营商纷纷转变实体营业厅经营模式,由原来的被动受理向主动营销转变,由原来以服务为主、营销为辅向体验、营销、服务三位一体转变,从而提升客户体验。本文以山东枣庄联通整合营业厅原有资源,采取“一优、二调、三引”的三个步骤来推广营业厅“体验销售”模式的实践为样本,研究探讨体验营销在电信企业的推广价值和操作方案。 Since entering the 3G era, major telecom operators have changed the mode of operation of physical business hall, from the original passive acceptance to active marketing change, from the original service-oriented marketing as a supplementary experience, marketing, service trinity change, thereby enhancing customer Experience. In this paper, Shandong Zaozhuang Unicom integrates the original resources of the business hall and adopts the three steps of “one excellent, two adjustments and three leads” to promote the operation room “sales experience ” model as a sample to study and experience marketing Telecom companies to promote the value and operation of the program.