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中国营销登上美国论坛据《中华工商时报》报道,日前在佛罗里达圣彼得堡召开的美国营销促进会(SMA)年会上,一项来自中国的营销奖——“金鼎奖”首次在美国颁发,以鼓励美国学者研究中国市场营销。中国金鼎奖主任评委、《销售与市场》杂志总编辑李颖生、金鼎奖执委会主任孔繁任为两位美国学者颁奖,获奖者将应邀参加2003年5月在中国召开的第三届中国营销论坛暨金鼎奖颁奖仪式。美国顶尖级的营销论坛——美国营销促进会(SMA)年会,于2002年11月中旬召开,并自上届以来第二次设立了中国营销特别论坛。由来自中国大陆的营销专家们做报告。金鼎奖执委会主任、奇正企业咨询机构总裁孔繁任的报告内容是“值得关注的中国保健品市场”。金鼎奖主任评委李颖生则表示:中国的改革开放离不开
China’s marketing boarded the US forum According to the “China Business Times” reported that a few days ago in St. Petersburg, Florida, the annual meeting of the American Marketing Association (SMA), a marketing award from China - “Golden Tripod” was first presented in the United States to Encourage American scholars to study Chinese marketing. China Jinding Prize Chief Judge, “Sales and Marketing” Editor-in-Chief Li Yingsheng, Jinding Prize Executive Director Kong Fan Ren Awards for the two American scholars, the winners will be invited to attend the Third China Marketing Forum cum May 2003 in China Golden Tripod Award ceremony. America’s top marketing forum, the Annual Meeting of the American Marketing Association (SMA), was held in mid-November 2002 and the second China Marketing Special Forum was set up since the last time. By the marketing experts from mainland China to do the report. Kinding Prize Executive Board, Qi Zheng, president of corporate advisory body Kong Fan Ren’s report is “worth noting that China’s health care products market.” Li Yingsheng, director of the Jinding Prize, said: China’s reform and opening up can not be separated