2008年之后,香水市场反弹强烈,特别是在新兴市场,如巴西和俄罗斯需求大增。在发达地区和西欧,香水越来越强调个人风格,独一无二性,以及产品原料的自然性。2008年~2010年,巴西、阿根廷和墨西哥是世界香水增长最快的五个国家中三个处于南美地区的国家。这3个国家香水零售市场共增大了近10亿美元。五强中另外两个国家是英国和南非。英国和巴西一样,处于17~34岁的年轻中产阶级喜欢消费, After 2008, the perfume market rebounded strongly, especially in emerging markets such as Brazil and Russia soared. In developed regions and Western Europe, perfumes are increasingly emphasizing personal style, uniqueness, and the naturalness of raw materials. From 2008 to 2010, Brazil, Argentina and Mexico are three of the five countries with the fastest growing perfume in the world in South America. These three countries perfume retail market increased by nearly 1 billion US dollars. The other two of the top five are Britain and South Africa. Like Britain and Brazil, the young middle class, aged 17 to 34, likes to consume,