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什么叫竞争策略,世界最著名的策略大师一辈子用了一句话来总结,就是创造一个无可代替的位置。每一个企业的老总都要问:我们公司的位置是什么?中国的大企业离Fortune 500的距离还非常远,该如何创造一个不可替代的位置? 国内企业目前做得很不容易,其中有一个重要的因素,也是非常重要的能力,我们现在还看不到,就是复制能力。麦当劳的店长是谁并不重要,主要是靠一个制度在运营,全世界最大的麦当劳店在
What is called a competitive strategy? The world’s most famous strategy master summarizes in one sentence a lifetime, creating an irreplaceable position. The CEOs of each company must ask: What is the location of our company? China’s large companies are still far from the Fortune 500. How can we create an irreplaceable position? Domestic companies are currently doing very difficult, including one The important factor is also a very important ability. We still do not see it now, that is, the ability to replicate. It doesn’t matter who is the manager of McDonald’s. It is mainly operated by a system. The largest McDonald’s store in the world is