强势品牌给人的印象是,它本身代表着更好的产品,即使其产品质量与同类产品不相上下。但很多公司信奉更好的产品才能赢。他们把一切努力都花在打造好产品而不是好品牌上面,其实真正的购买力来自品牌,而非产品。 A strong brand gives the impression that it itself represents a better product, even if its product quality is comparable to that of its class. But many companies believe in better products to win. They put all their efforts to create good products rather than good brands, in fact, the real purchasing power from the brand, not the product.