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企业不会仅从提案报告的厚与薄来认定广告公司的好与坏,也不会因为有了这份厚厚的报告就认可广告公司做了大量的工作,因为它并不能真正代表广告公司的实力。
Businesses will not identify the good or bad of an advertising agency simply from the thickness of the proposal’s report, nor will it endorse the advertising agency with a lot of work because of this thick report, since it does not really represent the advertising agency Strength.