博客和业内专家认为,电子邮件营销面临的最大挑战非常复杂,如收件箱传输能力或渲染。这是真的吗?一名博学的市场人员、设计师或程序员都可以轻易解决上述两个问题,而对于其他大多数人来说,问题就不是那么简单了。这才是真正的问题。大多数公司并不知道电子邮件营销的最佳实践,同时他们内部也缺少相关的专业资源。然而,却很少有公司意识到这个问题,因为即使是写得很糟糕的电子邮件似乎仍表现不错。未造成伤害,也没有犯错,不是吗? Bloggers and industry experts think the biggest challenge facing email marketing is complex, such as inbox shipping capabilities or rendering. Is this true? An educated marketer, designer, or programmer can easily solve both problems, and for most other people, the problem is not that simple. This is the real problem. Most companies do not know the best practices for email marketing, and they lack the relevant professional resources internally. However, few companies are aware of the problem, because even the poorly written e-mail seems to perform well. Did not cause harm, nor did it make mistakes, is not it?