目前我国购买过奖励旅游的企业逐渐增多,但定制化程度和组织频率都不高,奖励旅游市场没有得到充分发展,还具有很大的发展潜力。本文在文献研究的基础上,通过调查了解分析了我国奖励旅游市场之所以发展不佳的原因,找出了我国奖励旅游发展的制约因素。 At present, China has purchased more and more incentive travel enterprises, but the degree of customization and organizational frequency are not high, reward tourism market has not been fully developed, but also has great potential for development. Based on the literature research, this paper analyzes and analyzes the reasons for the poor development of incentive tourism market in our country and finds out the restrictive factors for the development of incentive tourism in our country.