近年来,随着文博事业的快速发展,博物馆文化衍生产品的开发越来越受到国内博物馆的重视。开发多层次多品种的文化衍生产品,是发挥博物馆独有资源、拓展博物馆文化传播渠道、延伸博物馆服务功能的重要手段;是努力向观众提供丰富的增 In recent years, with the rapid development of the cultural and art industry, the development of museum culture derivative products has drawn more and more attention from domestic museums. The development of multi-level and multi-species cultural derivative products is an important means to exert the exclusive resources of museums, expand the channel for dissemination of museum culture and extend the service functions of museums; it is also an effort to provide audiences with a wealth of enhanced