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通过运用会话分析及多模态话语分析理论,对《非诚勿扰》相亲节目2010年1月17日一期进行多模态话语分析,特别是对极具争议的女嘉宾马诺一节进行分析。从节目的话语、字幕、画面、音乐及音响三个主要模态去分析,画面主要从节目的类型步骤、程序、场景、镜头分析,并结合舞台空间设计来分析各种模态起的作用。《非诚勿扰》的电视类型是相亲节目,形式集有主持人串讲,点评师讨论问题,集相亲与访谈节目于一身,同时具有功能性和娱乐性,风格是犀利、幽默风趣。通过分析发现当今青年的婚恋观:女生赤裸裸地注重男生提供物质的能力,而男生则注重女生外貌和性格。《非诚勿扰》凸现了传统老一代主流意识形态和当代年青人变化的意识形态的碰撞。女嘉宾金钱至上出位的言论,不但不能表现当今女性的独立,反而恰恰反映女性在当今社会上的劣势地位。
Through the use of conversational analysis and multi-modal discourse analysis theory, multi-modal discourse analysis is conducted on the phase one of “You Are the One” blind date January 17, 2010, especially for the controversial female guest Mano. From the program’s discourse, subtitles, pictures, music and sound three main modal analysis, the screen mainly from the program type steps, procedures, scenes, lens analysis, combined with stage space design to analyze the role of various modalities. “If you are the one” type of TV is a blind date program, the form set with the host string, commentators discuss the issue, set blind date and talk shows in one, both functional and entertaining, style is sharp, humorous. Through analysis, it is found that the concept of love and marriage of today’s youth: girls are nakedly paying attention to the ability of boys to provide material while boys focus on the appearance and character of girls. “If you Are the One” highlights the clash between the ideology of the mainstream older generation in the traditional generation and the ideology of contemporary young people. Female guests money supremacy remarks, not only can not show the independence of today’s women, but precisely reflects the status of women in today’s disadvantaged.