随着社会经济条件的变迁,营销观念也必须随之变化。纵观企业营销活动的历程,营销观念先后经历了生产观念、产品观念、推销观念、市场营销观念和社会营销观念五个阶段。企业的指导思想从单纯注重生产的生产观念逐步发展到注重销售的产品观念和推销观念,再发展到以满足消费者需求为导向的市场经营观念以及兼顾社会效益的社会营销观念,这一历程标志着企业营销理论和实践的不断发展。在当今的市场营销界,有太多的创新观念、理论和实践,其中最引人注目 With the changing social and economic conditions, marketing concepts must also change. Throughout the course of business marketing activities, marketing concepts have experienced the concept of production, product concepts, marketing concepts, marketing concepts and social marketing concept of five stages. The guiding ideology of the enterprise gradually develops from the concept of production focusing solely on production to the product concept and marketing concept focusing on sales, and then to the marketing concept guided by satisfying consumer demand and the social marketing concept taking social benefits into account. The continuous development of the theory and practice of business marketing. In today's marketing community, there are too many innovative ideas, theories and practices, most notably