有着超强执行力、运用“客户互动”、走“娱乐电视台”的差异化路线的湖南卫视,在与走“大而全”路线的其它电视台首轮竞争中取得领先优势。可是,对于小企业来讲,局部的、暂时的领先绝对不够,必须有压倒性的、绝对的领先优势,否则面对一流的“相扑手”的反扑,它的“猴拳”很快就会败下阵来。 Hunan Satellite TV, which has super-execution, differentiated routes of “customer interaction” and “entertainment television,” has taken the lead in competing with other television stations in the “big and complete” line. However, for small businesses, the partial and temporary lead is absolutely not enough. There must be an overwhelming and absolute lead. Otherwise, in the face of first-rate “sumo wrestler” counterattack, its “monkey boxing” soon Will be defeated.