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对于现代社会而言,传统节日在受到人们广泛关注的同时正不断与时俱进,显示出极强的生命力。本课题就是从中国的传统节日出发,研究探讨在产品包装设计中如何加入中华民族传统文化的因素,力求突破以往传统包装的桎梏,使包装设计不断发展创新,在传统节日的内涵上,发挥独特魅力。本课题研究的就是如何将传统文化的民族性、民俗感体现于代表着现代发展的包装设计之中。这样的产品包装设计不止达成了消费者购买产品的目的,甚至在一定程度上增强了人们对传统节日内涵的领悟。
As for the modern society, the traditional festivals are constantly keeping pace with the times and showing strong vitality while receiving widespread attention from people. This topic starts from the traditional festival in China and explores the factors of how to join the traditional Chinese culture in the product packaging design. It strives to break through the wrath of the traditional packaging in the past and to make continuous development and innovation in the packaging design. charm. The research of this subject is how to reflect the nationality and folklore of traditional culture in the packaging design which represents the modern development. Such product packaging design not only reached the purpose of consumers to buy products, and even to some extent enhance the people’s understanding of the traditional festival connotation.