渠道奖励的实施效果如何,与厂商的渠道体系架构有很大关系。在渠道体系复杂的情况下,厂商的渠道奖励往往是逐级传递的。有一个古老的商业说法:“如果有人抢走了你的午餐,那这个人很可能就是你自己。”在如今的营销渠道中有一个很明显的事实就是,渠道的实质在不断变化,渠道伙伴不仅希望得到立竿见影的利益,同时需要自身能力的提升。事实上,许多具有能力的合作伙伴很多时候处在等待唤醒的状态,这就需要激励他们去做他们需要并擅长做的事情,例如提升赋能力度或者通过创新的 The effect of the implementation of the channel reward, and the channel structure of the manufacturers have a great relationship. In the case of complex channel system, manufacturers often reward channel rewards. There is an old business saying: “If someone snatched your lunch, that person is likely to be yourself.” "One of the obvious truths in today’s marketing channels is that the substance of the channel is constantly evolving, Channel partners not only hope to get immediate benefits, at the same time need their own ability to enhance. In fact, many capable partners often find themselves waiting to be awakened, and they need to be motivated to do what they need and are good at doing, such as boosting empowerment or through innovation