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市场背景:深度寻找消费人群汽车厂商面临销量压力,逐步深入营销体系,针对潜在消费者展开了对于销售线索的广泛收集,作为奥迪全年时间最长,体系最规范的项目,我们开始了一场为客户深度寻找现在消费群的运动。品牌面临的问题奥迪品牌面临着奔驰、宝马高端市场的压力和来自于日系品牌的价格战促销战略,既要保持品牌的高端特性又要实现市场的高占有率并实现全年任务量的完成。
Market Background: Looking Deeply for Consumers Automobile manufacturers are facing pressure of sales volume and gradually deepening their marketing system. They have conducted extensive collection of sales leads for potential consumers. As the project with the longest year of Audi and the most systematic system, we started a Depth for customers to find the current consumer groups movement. Brand problems AUDI faces Mercedes-Benz, BMW high-end market pressure and price war from Japan brand promotion strategy, it is necessary to maintain the brand’s high-end features but also to achieve high market share and achieve the completion of the annual task.