旅游购物是旅游业中非常重要的环节,如何发掘和利用好旅游纪念品的价值,是黑龙江旅游纪念品发展的一道难题。本文通过剖析黑龙江旅游纪念品发展中存在的问题,提出几点改善建议。希望能给黑龙江旅游纪念品的发展起到一定的作用。过去说到旅游,人们通常会想到参观、游览、饮食、住宿、交通等这些基本环节,而忽略了购物和娱乐这两类非基本环节, Tourism Shopping is a very important part of tourism. How to discover and utilize the value of tourist souvenirs is a difficult problem for the development of tourist souvenirs in Heilongjiang. This article analyzes the problems existing in the development of tourist souvenirs in Heilongjiang and puts forward some suggestions for improvement. Hope to give Heilongjiang tourist souvenirs play a certain role. In the past, when it comes to tourism, people usually think of the basic steps of visiting, excursion, food, accommodation and transportation, ignoring the two basic types of shopping and entertainment,