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广西钦州坭兴陶走过了一条曲折的发展之路,它曾经历辉煌,也遭遇过衰败,再到今天的复兴。如今,钦州坭兴陶为当地文化产业的支柱和城市的名片,呈现出一片欣欣向荣的气象,但就大多数生产企业而言,品牌意识的薄弱已成为坭兴陶产业现代转型的瓶颈。打造一批坭兴陶知名品牌,来提升钦州城市知名度和拓宽坭兴陶企业市场,已是迫在眉睫。如何打造钦州坭兴陶品牌已经成为钦州市政府和各坭兴陶企业、从业人员的重要课题,本文将就如何建设坭兴陶行业品牌进行探讨与思考。
Qinzhou, Guangxi Cixing Tao through a tortuous road to development, it has experienced brilliant, but also suffered a decline, to today’s rejuvenation. Today, Qinzhou Tao Xing Tao is the backbone of the local cultural industry and the city’s business card, showing a thriving weather, but for most manufacturers, weak brand awareness has become the bottleneck in the modern transformation of Tao Xing ceramics industry. It is imminent to create a group of well-known brands of Cixing Tao in order to enhance the city’s reputation and broaden the market of Cixi Tao. How to build Qinzhou Quxing pottery brand has become Qinzhou municipal government and various Qixing pottery enterprises, practitioners an important issue, this article will be on how to build Qixing pottery industry brand for discussion and reflection.