台儿庄古城从重建至今已经5年了,从默默无闻到现在被广泛认可,除了遵循“存古、复古、创古、用古”的理念,对古城进行合理开发,还积极开展“枣庄二日游”的营销工作,对打造台儿庄古城景区的品牌形象也起到了积极的作用。面对激烈的市场竞争,台儿庄古城要分析市场规律,适时调整营销策略,促进台儿庄古城景区的进一步发展。一、台儿庄古城简介2008年4月8日,台儿庄大战胜利70周年纪念日。以“运河文化、鲁南文化、大战文化”为核心,按照“大战故地、运河古城、江北水乡、时尚生活”的定位,规划设计建设11个功能分区、8大景区和29个景点,台儿庄古城中53处战争遗迹保存完好,重建后的台儿庄古城,成为世界上继华沙、庞贝、丽江之后,第四座重建的古城, Taierzhuang ancient city from reconstruction to 5 years, from obscurity to now is widely recognized, in addition to follow the “save the ancient, retro, create the ancient, with the ancient ” concept, the rational development of the ancient city, but also actively carry out “Zaozhuang two Day Tour ”marketing work, to create the brand image of the ancient city of Taierzhuang also played a positive role. In the face of fierce market competition, Taierzhuang Ancient City should analyze the market rules and timely adjust its marketing strategy to promote the further development of the ancient town of Taierzhuang. First, Taierzhuang ancient city profile April 8, 2008, Taierzhuang victory 70th anniversary. Focusing on “Canal Culture, Lunan Culture, World War Culture ” as the core, 11 functional zones, 8 major scenic spots and 29 scenic spots are planned and designed in accordance with the positioning of “Old World War, Ancient Canal City, Jiangbei Water Village and Fashionable Life” Attractions, Taierzhuang ancient city of 53 war remains well preserved, the reconstruction of the ancient city of Taierzhuang, after the world, following Warsaw, Pompeii, Lijiang, the fourth reconstruction of the ancient city,