在一带一路的国家战略方针指导下,我国经济和旅游业迎来了再一次的蓬勃发展,随着国内消费水平不断提高,越来越多的旅游者开始由国内旅游转而选择出境旅游,而中国的出境旅游以组团出游为主,由于东南亚国家相对其他欧洲国家消费水平较低,东南亚出境游占据目前出境游很大比重。因此领队的数量急剧增加,而领队及地接收入与能力均有限。在此基础下,中国领队兼地接在旅游目的地产生不断的冲突与矛盾。 Under the Belt and Road initiative of the national strategy, our economy and tourism usher in once again booming development. With the continuous improvement of domestic consumption level, more and more tourists have begun to shift from domestic travel to outbound tourism. Outbound tourism in China is dominated by group trips. Due to the relatively low level of consumption in Southeast Asian countries relative to other European countries, outbound travel in Southeast Asia accounts for a large proportion of the current outbound travel. Therefore, the number of team leaders has risen sharply, while the team leader’s ability to receive and have limited capacity. On this basis, China’s tour leader and tourism destination have been constantly conflicting and contradictory.