随着人们物质生活水平的提高,旅游已成为广大人民更高层次的精神享受,旅游业伴随着社会的发展进入了新的发展空间,蜀南竹海是国家4A级旅游景区,在我国竹林旅游景区中具有举足轻重的地位,本文将从视觉传达的角度出发在探索景区文化的同时对景区视觉形象现状进行分析,并提出提升其视觉形象的建议,以期景区未来旅游业更好的发展。 With the improvement of people’s material life, tourism has become a higher level of spiritual enjoyment for the general public. With the development of society, tourism has entered a new development space. Bamboo sea in southern Sichuan is a national 4A-level tourist attraction. In our country, The scenic area plays a decisive role. In this paper, we will analyze the status quo of the visual image of the scenic spot from the perspective of visual communication and put forward suggestions on how to enhance its visual image so as to promote the better development of tourism in the future.