论文部分内容阅读
参与奥运会市场开发计划的企业,可获得使用奥运会标志,独享奥运会产品和服务市场,享受奥运会特殊接待条件等多方面回报。可借助奥运会在全国范围内推广本企业的品牌形象,进一步增加企业无形资产的价值。可以在指定的产品类别中形成一定的市场垄断,并借此提高企业产品的市场占有率。可以借助奥运会,进一步扩大企业的国际知名度,为发展对外合作,走向国际市场创造有利的条件。
Companies involved in the development of the Olympic Games market can get the use of the Olympic Games logo, exclusive Olympic Games products and services market, enjoy the Olympic Games special reception conditions and many other returns. Through the Olympic Games in the country to promote the brand image of the enterprise to further increase the value of intangible assets of enterprises. Can form a certain market monopoly in the designated product category, and thus enhance the market share of enterprise products. With the help of the Olympic Games, we can further expand the international reputation of enterprises and create favorable conditions for the development of foreign cooperation and going to the international market.