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自达尔文自19世纪提出以自然选择理论为核心的进化论以来,一百多年来同遗传学相结合对生物科学的发展做出了不可估量的贡献,其基本原理亦广泛应用于哲学、社会学、心理学等多个领域。然而,任何伟大学者及其显赫的理论都受到历史的局限,达尔文及其进化论也是这样。本文正是本着这样一种发展、融合的动态眼光,吸收进化论的合理内核,针对营销渠道模式发展的特殊性,提出进化理论,希望以此来揭示了一种逻辑规律,了解主导渠道模式进化和渠道成员行为或者特征背后“看不见的手”。
Since Darwin put forward the theory of evolution centered on the theory of natural selection since the 19th century, combining it with genetics over a hundred years has made an immeasurable contribution to the development of biological science. Its basic principles are also widely used in philosophy, sociology , Psychology and other fields. However, any great scholar and his prominent theory are historically limited, as do Darwin and his theory of evolution. Based on the dynamic vision of development and integration, this dissertation absorbs the reasonable core of evolution theory and proposes the theory of evolution in view of the particularity of the development of marketing channel model. Hopefully, this will reveal a logic law and understand the evolution of dominant channel model And channel member behavior or feature behind “invisible hand ”.