年终是一年中零售商最容易挣钱、也最为繁忙的时候:新商品引入、促销谈判、物流配送、设定商品结构、卖场布局调整等问题,一下全部涌到零售商的眼前。这个时候,供应商,尤其是一门心思要制定出新奇的活动和惊人的促销的供应商,是否应该静下心来想一想,从顾客驱动方面看,零售商会在年节期间都有哪些基本需求?还有哪些基础性的供应管理你还没有做到位? End of the year is the year most retailers are most likely to make money, but also the most busy time: the introduction of new products, promotion negotiations, logistics and distribution, setting the product structure, store layout adjustment and other issues, all flocked to the eyes of retailers. At this time, suppliers, especially those who want to develop novel activities and amazing promotions, should take a moment to think about them. What are the basic needs of retailers during the festivals? What other basic supply management you have not done?