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本文通过宽厚板市场的全球供求量、消费量及消费结构进行整体分析,以国内目前宽厚板销售的行业市场对象为特点,促进整体宽厚板市场基本稳步发展的势头。文章分别从国内宽厚板整体营销体系为目标、明确宽厚板销售中的产品及市场化个性特征为前提,打造现代化、服务化、信息化的新型销售模式。合理构建钢材销售中的营销体系构建进行了系统的阐述。为宽厚板类的营销体系的构建提供了参考。
This article analyzes the global demand and supply, consumption and consumption structure of the heavy and heavy plate market. It features the current market objects of domestic heavy and medium plate sales and promotes the steady growth of the overall heavy and heavy plate market. The article respectively from the domestic overall system of heavy plate as the goal, a clear plate sales of products and market-oriented personality characteristics of the premise, to create a modern, service-oriented, information-based new sales model. The reasonable construction of the marketing system in the steel sales has been systematically elaborated. It provides a reference for the construction of marketing system of wide and thick board.