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移动互联时代,营销就是传播,传播就是营销,而传播的本质就是沟通,知道对方想了解什么,喜欢了解什么,愿意了解什么,在哪了解和习惯怎么了解。多屏、垂直细分和碎片化成为这个时代的典型特点,从而重新定义了广告主与消费者的沟通方式。这里重点要讲讲手机,手机本质上是社交工具,是私密的东西,因此传统广告跟它之间有着天然的隔阂,而社交媒体与APP的结合则打开了一个全新的想象空间,同时利用起了消费者碎片化的时间。
In the era of mobile Internet, marketing is communication. Communication is marketing. The essence of communication is communication. You know what you want to know, what you like to know, what you are willing to know, and where you know and how to get used to it. Multi-screen, vertical segmentation and fragmentation has become a typical feature of this era, which redefines the way advertisers and consumers communicate. Here to talk about mobile phones, mobile phones are essentially social tools, are private things, so traditional advertising and it have a natural gap between, and the combination of social media and APP opens up a whole new imagination, while using Consumer fragmentation time.