论文部分内容阅读
市场经济条件下企业自由参与市场竞争,各行各业都呈现繁荣的景象,家电行业也属于类似的情况。过早及过激的竞争虽然能给中国家电业带来短暂的繁荣,但其背后却凸显了一系列的忧虑与隐患。本文通过介绍中国家电业不规则竞争的现状,分析了中国家电连锁企业病态扩张原因,并运用自己所学的市场营销知识提出了一些解决上述问题的观点和看法。
Enterprises under market economy are free to participate in market competition, all walks of life have shown a prosperous scene, the home appliance industry also belongs to a similar situation. Although the premature and radical competition can bring temporary prosperity to China’s home appliance industry, it has highlighted a series of worries and hidden dangers behind it. By introducing the current situation of irregular competition in China ’s home appliance industry, this article analyzes the reasons for the illiquid expansion of China’ s home appliance chain enterprises, and puts forward some opinions and opinions on how to solve the above problems by using the marketing knowledge I have learned.