当前经济社会快速发展,科学技术不断进步,人们思想空前活跃,信息传递越来越快捷途径越来越多样。一方面新闻舆论的作用越来越突出,另一方面舆论引导的任务越来越重、难度越来越大。胡锦涛总书记在人民日报社考察工作时的重要讲话特别强调了提高舆论引导能力问题, At present, with the rapid economic and social development, science and technology are making continuous progress, people are more active in thinking, and information transmission is getting faster and faster. On the one hand, the role of news media is becoming more and more prominent. On the other hand, the task of media guidance is getting more and more serious and the difficulty is getting bigger and bigger. General Secretary Hu Jintao’s important speech at the inspection conducted by the People’s Daily emphasized in particular the issue of enhancing the capacity of public opinion to guide people,