如何研究消费心理,讲究经营诀窍,是一门复杂的学问,中外企业家都在各显神通,各有招法。 1.续断策略:物以稀为贵,捷足先登,这是消费者普遍存在的一种心理。企业家要善于利用消费者的这种心理,不要将商品全部拿上柜台,采取控制货物数量,甚至时断时续,吸引顾客。 2.票券战术:企业家将销路不畅的商品,采取凭票供应的 How to study consumer psychology and pay attention to business ethics is a complicated subject. Chinese and foreign entrepreneurs are all showing their own abilities and each has their own methods. 1. Divide the tactics: Be scarce and valuable, take the lead, this is a common psychology of consumers. Entrepreneurs should be good at using this kind of consumer psychology, do not take all the goods to the counter, take control of the quantity of goods, and even intermittent, attract customers. 2. Ticket tactics: Entrepreneurs will sell poorly goods, take the provision of tickets