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根据国家发改委体制改革要求,和龙网通与和龙联通于2008年10月15日正式合并,重组后经过调研,在移动电话市场,和龙联通所占市场份额为11%,和龙移动所占市场份额为56%。且随着市场竞争的不断加剧,移动通信市场已经出现了阶段性饱和,增长的步伐明显放慢,城市市场的增量空间已经非常有限。鉴于此,合并以来,我公司采取了农村包围城市的营销策略。2009年1月7日,工信部正式向中国联通颁发了WCDMA牌照,更为移动业务向部分已增设3G基站的乡镇发展提供了良好的契机。
According to the requirements of the system reform of National Development and Reform Commission, Helong Netcom and Helong Unicom formally merged with Helong Unicom on October 15, 2008. After the reorganization, after investigation, in the mobile phone market, Helong Unicom has a market share of 11% and Helong Mobile Market share of 56%. And with the continuous intensification of market competition, the mobile communication market has been staged in stages, the pace of growth has obviously slowed down, and the incremental space in urban markets has been very limited. In view of this, since the merger, our company has taken the rural marketing strategy of encircling the city. On January 7, 2009, the Ministry of Industry and Information Technology formally issued the WCDMA license to China Unicom, which provided a good opportunity for the mobile business to provide some townships and towns with additional 3G base stations.