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个案背景: 哈客来数码广场是由中国台湾哈客来集团投资近2000万在东莞市万江区兴建的一座综合性的电脑卖场,项目自2000年的10月开始进行市场调查分析及定位,经过中国台湾企划人与投资商的紧张筹划,于2001年3月正式开工,规划了各种平面分布图,并制作了建筑模型、招商书,招商工作就如火如荼地进行了起来。前后投入各种广告费用达10多万元(其中公车广告6万元、电子协会会刊2万多元、招商书
Case Background: Hakka Digital Plaza is a comprehensive computer store built by China Hakka Group, with investment of nearly 20 million in Wanjiang District, Dongguan City. Since October 2000, the project has been conducting market research and analysis and positioning. After the intense planning of the planners and investors in Taiwan of China, the project was officially started in March 2001 and all kinds of plane maps were planned and the building models were produced. The investment invitation and investment promotion were carried out in full swing. Before and after the investment into a variety of advertising costs up to more than 10 million (including bus advertising 60,000 yuan, Electronic Association Journal more than 20,000 yuan, investment book