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高校新媒体平台建设如今已被提到各大高校的战略日程。特别是当今社会,互联网已经进入了各个领域,覆盖面之广难以想象,高校的宣传工作,招生工作,思想引领工作,舆论监控工作等急需新的模式来升级,如何建设有效的新媒体平台,多数高校没有相关经历,宣传工作人员也相对没有基本技术与经验。本文拟通过对新媒体平台的发展进行简要的论述来探讨高校新媒体平台建设的重要性。
The construction of new media platform in colleges and universities has now been referred to the strategic agenda of major universities. In particular, in today’s society, the Internet has entered various fields and the coverage is so wide that it is hard to imagine that there will be an urgent need of new models such as propaganda work, enrollment work, thought leadership work and public opinion monitoring in universities to upgrade. How to build an effective new media platform? Most There is no relevant experience in colleges and universities, publicity workers also relatively lack basic skills and experience. This article intends to discuss the importance of building a new media platform in colleges through a brief discussion of the development of new media platforms.