今年是中国加入WTO的第一年。与往年相比，中国企业界仿佛对竞争变得更加敏感。近年来，中国企业特别是家电企业一直把降价作为竞争的主要武器，尽管许多企业明知降价并非长久之计。在很多人看来，只要成本能够维持在售价之下，降价就是一种“可持续竞争”。但问题在于，许多企 This year is the first year of China's accession to the WTO. Compared with previous years, the Chinese business community seems to be becoming more sensitive to competition. In recent years, Chinese enterprises, especially home appliance enterprises, have been using price cuts as their main weapon of competition, though many enterprises knowingly depreciate prices not as a long-term solution. For many people, price reductions are “sustainable competition” as long as costs stay below the selling price. But the problem is that many enterprises