入世了,“企业文化”一词更加时尚了,许多理论家觉得不研究这一新的科学似乎跟不上时代,许多企业家讲话不提到这一理论就觉得显示不出水平。然而,人们忘记了它的真正内涵,那就是如何操作。如今,理论家们一谈起企业文化建设就长篇大论,从理念、精神,谈到模式、价值观,可谓大气恢弘、深奥莫测;策划大师们搞起策划来则洋洋万言,面面 After the accession to the WTO, the term “corporate culture” has become more fashionable. Many theorists find it hard to keep up with the new science without studying this era. Many entrepreneurs do not speak of this theory and can not show their level. However, people have forgotten its true meaning, that is how to operate. Nowadays, theorists talk about the building of enterprise culture to make a long story, from philosophy and spirit, to the mode and values, which are magnificent and unsurprising;