在一个追求利润最大化的时代畅谈商业文化,难免显得有些“务虚”。但是,文化的作用并不会因为这样的怀疑而消失。有研究说,企业的竞争力可以分为三个层面。第一层是产品,它包括企业产品生产及质量控制能力、企业的服务、成本控制、营销、研发能力;第二层是制度,它包括各经营管理要素组成的结构平台、企业内外环境、资源关系、企业运行机制、企业规模、品牌、企业产权制度;第三层是核心,它包括以企业理念、企业价值观为核心的企业文化、内外一致的企业形象、企业创新 In an era of the pursuit of profit maximization business culture, it is inevitable that some “retreat ”. However, the role of culture does not disappear by such doubts. Some studies say that the competitiveness of enterprises can be divided into three levels. The first layer is the product, which includes the enterprise product production and quality control ability, the enterprise service, the cost control, the marketing, the research and development ability; The second layer is the system, which includes each operation management element structure platform, the enterprise internal and external environment, the resources Relationship, business operation mechanism, enterprise scale, brand, enterprise property rights system; the third layer is the core, which includes the corporate philosophy, corporate values ​​as the core of corporate culture, internal and external consistent corporate image, business innovation