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从1996年的超声波弹簧床垫到2013年的“净眠”床垫,喜临门的产品设计之路实现了跨越式的发展,而由设计创新所带来的一场“睡眠革命”或许难以避免。没错,这是一个产品为王的时代。极致的产品体验已经给予一些品牌高附加值,使其从中获取强大的粉丝黏性以及巨额利润。苹果手机已经被各大媒体研究了个遍,而且免费,当然,小米也不遑多让。这无不给我们揭示一个道理:品牌是营销的结果而不是前提,产品是营销的目的而不是手段。显然,营销不是万能的,没有好产品一切营销都是多余。
From 1996’s ultrasonic spring mattress to the “Pure Sleep” mattress in 2013, Xilinmen’s product design road has achieved a leapfrog development while the “Sleeping Revolution” brought by design innovation, Perhaps inevitable. That’s right, this is an era in which the product is king. The ultimate product experience has given some brands high added value, from which they gain a strong viscous fans and huge profits. Apple mobile phone has been the major media research over and over again, but free, of course, millet is not too much. This all reveals to us a truth: the brand is the result of marketing rather than the premise, the product is the purpose of marketing rather than means. Clearly, marketing is not a panacea, there is no good product, all marketing is superfluous.