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2003年9月7日的“2003足球·上海论坛”上,申花俱乐部的东家、上海文广新闻传媒集团总裁黎瑞刚在会上称,文广传媒有意取得一些比赛的转播权,并希望能与中超、英超、西甲、意甲的主办机构合作,推进足球事业的发展,创建自己的体育品牌。这可能是文广集团在确定拿下中超转播权前的吹风,9月12日,此消息被正式公布,相关资金数额也很快见光。与央视2003年总价700万元人民币拿下甲A转播权相比,文广为以后三年中超转播权出了个天文数字:1.5亿元人民币。
On September 7, 2003, at the “2003 Shanghai Forum”, Li Ruigang, the boss of Shenhua Club and the president of Shanghai Media Group, said that SM Media intends to obtain the rights to broadcast some competitions and hoped to cooperate with Super League , The Premiership, La Liga, Serie A host institutions to promote the development of football, to create their own sports brand. This may be the text of the Group in determining the ultra-broadcast rights to win before the blow, September 12, the news was officially announced, the amount of funds also see the light soon. Compared with CCTV won a A total of 7 million yuan in 2003 won the A broadcast rights, the text for the next three years, super broadcast rights out of an astronomical figure: 150 million yuan.