这是一个急遽变化的时代,截至2012年6月底,中国网民数量达到5.38亿,互联网的普及率为39.9%。与此相映成趣的是,2012年上半年,传统媒体的广告刊例花费同比仅增长3.9%,而互联网广告则保持了25.7%的稳定增长。互联网已经不再是新媒体,成为仅次于电视的第二大接触度媒体。甚至有人感慨,中国一年的变化相当于美国的4年。广告市场的变化是日新月异,而作为广告发展依托的宏观经济,却在2012年每况愈下。2012年上半年,中国GDP增速 This is an era of rapid change. As of the end of June 2012, the number of netizens in China reached 538 million and the penetration rate of the Internet was 39.9%. In contrast, in the first half of 2012, the expenditure on traditional media advertising jumped by only 3.9% YoY, while the Internet advertising maintained a steady growth of 25.7%. The Internet is no longer a new medium, becoming the second largest contact media next to television. Some people even felt that the change in China is equivalent to four years in the United States. Changes in the advertising market is changing rapidly, but as a macroeconomic relying on advertising development, but in 2012 deteriorating. In the first half of 2012, China’s GDP growth rate