今年,海尔30岁。从1984年创业至今,以7年作为一个战略发展阶段,海尔已经走过了名牌战略、多元化战略、国际化战略和全球化战略四个阶段,2012年年底是第五个阶段—互联网战略的开始。这五个战略阶段都带有鲜明的时代特征,从中可以清晰地看到一条加速的时间轨迹。 This year, Haier is 30 years old. Starting from its establishment in 1984 till now, with 7 years as a stage of strategic development, Haier has gone through four stages of brand strategy, diversification strategy, internationalization strategy and globalization strategy. The end of 2012 is the fifth stage - Internet strategy Start. All five strategic stages have distinctive characteristics of the times, from which one can clearly see an accelerated time trajectory.