亚旅游目的地现象已成为我国旅游业发展过程中必须面临的问题。由于历史原因、经济发展和地理位置等因素,西部旅游业的发展呈现出旅游收入差距较大、国际知名度差异明显等问题。拥有全国超过一半旅游资源的西部地区,如凭借自身资源优势,深入挖掘文化资源,提升亚旅游目的地的市场形象,是本论文研究的重点。并以洛带古镇为例,对镇现存问题和未来发展提出了建设性意见。 Asian tourism destination phenomenon has become the development of China’s tourism industry must face the problem. Due to historical reasons, economic development and geographical location, the development of tourism in the western part of the country presents problems such as large tourism income disparity and obvious differences in international visibility. With more than half of the country’s tourism resources in the western region, if by virtue of its own resources, in-depth mining of cultural resources, enhance the Asian tourism destination market image is the focus of this paper. Taking Luodai Ancient Town as an example, this article puts forward constructive suggestions on the existing problems and the future development of the town.