【Abstract】With the rapid development of economy， advertisements are seen everywhere. Meanwhile， language plays an important role in strengthening the advertisement’s expressive force. Owing to many factors， Chinese and English advertisements have different styles and features. Thus， comparing Chinese and English advertising language is helpful to understand and use them better. This article will focus on the language similarities and differences between them.
　　【Key words】English and Chinese advertising language； differences； similarities.
　　Chapter One Introduction
　　1.1 Background
　　Under the wave of globalization， advertisements can be expressed through various channels， from which people can learn the latest fashion and information. Advertising language displays a relationship of language and culture. Thus， there exist many differences between English and Chinese advertising language. While， advertisement itself possess common values， such as attention， memory， expressive value， selling power and readability.
　　1.2 Purpose
　　The thesis has two objectives. On the one hand， it explores the differences in Chinese and English advertising language. On the other hand， it demonstrates the common features they share.
　　Chapter Two Literature Review
　　2.1 Definition
　　The term “advertise” originated from the Latin word “advertere”， meaning “draw people’s attention to something”. Later， it turned into “advertise”，meant“inform somebody something and catch his attention”.Gradually， advertising has been endowed with different meanings. The most widely accepted one was “the non-personal communication of information usually paid for and usually persuasive in nature about products， service， or ideas by identified sponsors through various media”（Bovee