《策划学》课程作为市场营销专业的必修课程,在此次改革中进行了大胆的探索和尝试。作为传统理论课程,把该课程转变成课内实践教学,这种教学模式无疑是对以前教学方式的颠覆,因为实践教学的比重占到整个课程的50%。该门课程的改革取得了积极的阶段性效果,得到了师生们的认可和好评,为以后的教学实践探索开辟了新的途径。 As a compulsory course of marketing major, “Planning” course has been boldly explored and tried in this reform. As a traditional theoretical course, this course is transformed into practice teaching in the classroom. This teaching mode undoubtedly subverts the previous teaching methods because the proportion of practice teaching accounts for 50% of the whole course. The reform of this course has achieved a positive stage effect, has been recognized by teachers and students and praised for future exploration of teaching practice has opened up new avenues.