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当今最热门而又最迷惑的营销无疑当属移动营销。移动营销最热门,很大程度上来自于移动媒体的热门。自从腾讯宣布争夺第一张移动互联网船票之后,移动就成为每一个新媒体无法忽视的战略重地。所谓BAT,业内衡量它们的价值,已经不是从桌面PC角度,而是看它们多大程度上介入了移动互联网。所以当腾讯有了微信以后,腾讯市值扶摇直上,成了中国企业在海外的一面旗帜。而百度虽然盈利能力超群,但是由于百度在移动领域未能带给业内足够的想象,因而声势比腾讯小了许多。
Today’s most popular and most confusing marketing undoubtedly belong to mobile marketing. Most popular mobile marketing, largely from the hot mobile media. Since Tencent announced the battle for the first mobile Internet ticket, mobile has become a strategic place that every new media can not ignore. The so-called BAT, the industry measure their value, is not from the perspective of the desktop PC, but to see how much they are involved in the mobile Internet. So when Tencent has WeChat later, Tencent’s market value soared, became a banner of Chinese enterprises in overseas. Although Baidu’s superior profitability, but due to the field of mobile Baidu failed to bring enough imagination in the industry, so the momentum is much smaller than the Tencent.